Meridian Capital

The brief

Meridian Capital came to us with a site that looked fine and performed badly. Plenty of traffic, very little movement. Our job was to find out where attention was leaking and rebuild the path from first scroll to first message.

We started with the story rather than the layout. Once the order of the argument was right, the design mostly decided itself — fewer sections, clearer hierarchy, one obvious next step on every screen.

What we built

A hand-built Framer site with a considered type scale, responsive breakpoints down to small phones, and a content structure the team can update without our help. Interactions are quiet by design — they guide, they never perform.

The outcome

Launched in five weeks. Enquiries up, bounce down, and a site the Meridian Capital team is comfortable sending to anyone. Replace this copy and the images with the real case study whenever you are ready.